Under armour

under armour

What is Under Armour?

Under Armour was founded in 1996 by Kevin Plank, a then 23-year-old former special teams captain of the University of Maryland football team.

Does Under Armour own Endomondo?

Under Armour (owner of MapMyFitness) buys both MyFitnessPal and Endomondo (blog). DC Rainmaker. ^ IBM Watson, Under Armour to Transform Health and Fitness. www-03.ibm.com. 2016-01-06.

What happened to Under Armour’s football apparel?

This deal opened the door to contracts with NC State, Arizona State, and other Division I football teams. With positive reviews from players, word began to spread and orders began to increase. That same year, Under Armour launched with several new apparel lines including ColdGear, TurfGear, AllseasonGear, and StreetGear.

What is Under Armours fastest growing product line?

Shoes are Under Armours fastest growing product line, growing 31% from 2011 to $239 million in sales in 2012. In 2018, Under Armour launched two new pairs of connected running shoes at CES.

What happened to Under Armour?

Under Armour’s rush to compete for college endorsement contracts resulted in other headaches. Under the terms of the contracts, it supplied jerseys, cleats and sneakers for football and basketball teams. But it also quickly had to manufacture apparel and shoes for other sports, like running and volleyball, in which it had much less expertise.

Will Under Armour overtake Adidas as the top sports apparel company?

It is a far cry from 2015, when Under Armour, founded in 1996 as a maker of high-tech athletic gear, had overtaken Adidas to become the second-largest sports apparel company in the United States by sales, behind only Nike.

What Under Armour training gear do you offer?

We have a wide range of Under Armour football training gear, including tracksuits, training tops, tracksuit bottoms, jackets and hoodies, while our Under Armour base layers are ideal for getting you through those cold winter training sessions.

What happened to Under Armour’s college sports sponsorship?

Last year, Under Armour began a plan to restructure its sponsorship contracts all across the board. They did this to free up cash to use in different marketing areas. That’s fine and all — but it also means a slow and very public withdraw from being a major player in college athletics.

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